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This typecasting ends up in exoticism in which ethnic minorities are pictured as items of wish for white men. This can even be seen in how a language can be used; a The spanish language accent becomes sexy because it is evocative. This sexualization of a traditions can be bad for the way women perceives herself and exactly how she is viewed guadalajara ladies simply by her peers. It is important for the advertising to stop exoticizing latinas.